REBRANDING STORY
Our Logo Story
Founded in 1995, Ontario Streams has maintained the same logo over the years, with one minor change occurring early on to change our slogan from “Friends of the Resource” to “Helping People and Their Rivers” to better reflect our mission. and has had the same logo ever since. During our strategic planning process in the summer and fall of 2022, an idea blossomed around starting our next chapter with a rebrand of the logo. Over the years, we have experienced challenges with our logo including scaling, legibility, and incompatibility for various uses.
In the fall of 2022, we began exploring options for graphic design support. To maintain our funding focus on our charitable work, we looked towards skilled volunteers on Patagonia's Catchafire platform to connect with graphic designers. We pitched our rebranding project and matched with Joe Cooper, a Graphic Designer and Content Coordinator based in Colorado. Joe provided expert insight towards our rebrand and patiently worked with us to maintain our values while creating a modern logo.
Over the course of several months, Joe gathered feedback from Ontario Streams staff and board of directors to better understand our wants and needs for a new logo. We knew we wanted our values of community-based, grassroots, and reliability captured in our new logo and branding. We also hoped for something that was more modern but still timeless and Joe found a way to bring this all to life.
We love our new logo and how versatile it will be for all of our needs. Joe ensured that we had something unique within our community of partner organizations that reflects our position in the field of environmental organizations. We are so excited to start this new chapter and share our updated identify with you!